Description

Molson Coors Beverage Company and Trigger XR used Charisma.ai to power their interactive WebAR experience to elevate brand engagement with Miller Lite. Users scanned a Miller Lite product to bring an AI-powered Bigfoot into an augmented reality setting for lively interactive conversations on beer, sports and more.

Highlights

  • 100% controllable scripts for reliable, brand-safe interactions.

  • Multiple layers of content filtering to ensure responsible AI use.

  • Web-based AR for easy access and interaction in users' real environments.

  • Text and voice input options for maximum accessibility.

Screenshots of the bigfoot app.