Charisma.AI Privacy Policy

Effective Date: 23rd January 2019

Introduction and Your Agreement to this Privacy Policy

To Play For Ltd (“To Play For”, “us”, “our” or “we”) is dedicated to protecting the privacy rights of our users (“users”, “your”, or “you”). This Privacy Policy (the “Policy”) describes the ways we collect, store, use, and manage the information, including personal information, that you provide or we collect in connection with our storytelling platform, “Charisma.AI”, websites located at (collectively, together with any other websites controlled by To Play For, the “Sites”) or any To Play For Service provided on other websites or other third party sources (collectively, the “Service”). Personal information can include, for example, an individual’s first and last name and e-mail address. Please note that the scope of this Privacy Policy is limited to information collected or received by To Play For through your use of the Service. To Play For is not responsible for the actions of third party people or companies, the content of their sites, the use of information you provide to them, or any products or services they may offer. Any link to those sites does not constitute our sponsorship of, or affiliation with, those people or companies.

BY INSTALLING, USING OR OTHERWISE ACCESSING THE SERVICE, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE OR OTHERWISE ACCESS THE SERVICE. We may update this Policy from time to time. You are responsible for periodically reading this Policy. We will post all changes to this Policy on this page and the modified policy will specify its effective date.

Information Collected and Used

Our primary objective in collecting your information is to provide and enhance the Service and to enable you to easily navigate and enjoy the Service. For example, To Play For may use your information to register your account, provide customer support, resolve disputes, collect fees, and notify you of updates to the Service and special promotions.

Indirect data collection

When you use any of the To Play For Services, we may automatically collect and record certain information such as your hardware type, the version of your operating system (“OS”), your online activity, and your location (based on your Internet Protocol (“IP”) address). This information is useful to us for troubleshooting and helps us understand usage trends.

Finally, we may use this information to customize the user experience and promotions and enforce our terms of service.

Facebook Login

If you sign into the Service with Facebook Login, we may collect information that is available via your Facebook account or the Facebook API, including your email and your public profile. This information will be primarily used for user registration and social features. It may also be used to analyze usage trends, contact you about your experience with the Service, and offer you certain features or promotions that may be of particular interest to you.


When you register to use our Services, we require that you provide us with your email address, a username, first name and surname. We may do this through dialog boxes, which you may choose to skip. If you provide your email address in connection with a To Play For Service, the email address will be retained by To Play For and we may use that email address to contact you about your experience with To Play For Services and notify you about company news and promotions.

In addition, when you use Charisma. AI, you may create a profile that is publicly available to other users. Your profile may include a username, stories you have published, stories that you recommend, a profile image that you have provided, and profiles that you are following. Your profile may be discovered from different locations on the Charisma.AI platform.

Email Newsletter

You may elect to sign up for the To Play For email newsletter, which will contain information about our products. We may also contact you with targeted email promotions.


When you visit our Site, your computer’s operating system, Internet Protocol (IP) address, access times, browser type and language and referring Web site addresses may be logged automatically. We may also collect information about your usage and activity, such as number of clicks, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of this activity. We may use this information to monitor and analyze use of the Service.

Other Collection

We may also acquire information from you through (1) your email of a question to our customer support email address or (2) your participation in surveys regarding the Service.


A cookie is a small data file that we transfer to your computer’s hard disk, generally to quickly identify a user’s computer and to “remember” things about the user’s visit, such as your preferences or a user name and password. The Service sends cookies to your computer when you access or view content of a To Play For Service. Information contained in a cookie may be linked to your personal information for purposes such as improving the quality of our Service, tailoring recommendations to your interests, and making the Service easier to use. You can disable cookies at any time, although you may not be able to access or use features of the Service.

Disclosure of Your Data and Personal Information

To Play For does not share your personal information except as approved by you or as described below:

  • With your consent, for example, when you agree to us sharing your information with other third parties for their own marketing purposes subject to their separate privacy policies.
  • To Play For may engage other companies and individuals to perform services on our behalf. Examples of these services include sending e-mails to you.
  • We may release your information as permitted by law or when we believe that release is appropriate to comply with the law; enforce or apply our rights; or protect the rights, property, or safety of us or our users, or others. This includes exchanging information with other companies and organizations for fraud protection.
  • To Play For may share your information in connection with any bankruptcy, merger, sale of our assets, or a financing or acquisition of all or a portion of our business to another company.

Changing or Deleting Your Information

You may contact us regarding any questions or comments regarding this Privacy Policy by emailing us at [email protected]. If you completely delete all of your information, your account may become deactivated. You may opt-out of receiving promotional emails from us by following the instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as emails about your accounts or our on-going business relations.


To Play For has put in place technical and organizational measures designed to secure your information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes. Also please note that email and messaging systems are not considered secure, so we discourage you from sending us personal information through these mediums.

International Data Storage

We may store your personal information or data securely on servers in countries or jurisdictions around the world. If you are located in the U.S. or other regions with laws governing data collection and use that may differ from England and Wales law, please note that your personal information and data may be stored in a country and jurisdiction that may not have the same data protection laws as your jurisdiction, and you consent to the storage of your personal information and data as described in this Policy.

Your rights

You have a number of rights relating to your personal data including the right to delete your account and any data related to your account at any time. For further information regarding any of these rights please visit or contact our data controller at [email protected]

Contacting Us

If you have any questions about this Privacy Policy, please contact us at [email protected]

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