Charisma.AI Privacy Policy

Effective Date: 3rd December 2019

Introduction and Your Agreement to this Privacy Policy

To Play For Ltd (“To Play For”, “us”, “our” or “we”) is dedicated to protecting the privacy rights of our users (“users”, “your”, or “you”). This Privacy Policy (the “Policy”) describes the ways we collect, store, use, and manage the information, including personal information, that you provide or we collect in connection with our storytelling platform, “Charisma.AI”, websites located at (collectively, together with any other websites controlled by To Play For, the “Sites”) or any To Play For Service provided on other websites or available through other third party sources (collectively, the “Service”). Personal information can include, for example, an individual’s first and last name and e-mail address. Please note that the scope of this Privacy Policy is limited to information collected or received by To Play For through your use of the Service. To Play For is not responsible for the actions of third party people or companies, the content of their sites, the use of information you provide to them, or any products or services they may offer. Any link to those sites does not constitute our sponsorship of, or affiliation with, those people or companies.

BY INSTALLING, USING OR OTHERWISE ACCESSING THE SERVICE, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE OR OTHERWISE ACCESS THE SERVICE. We may update this Policy from time to time. If we make updates to this Policy we will advise you of these updates via your registered email address. We may require that you accept these updated Terms to continue using any part of the To Play For Service.

Information Collected and Used

Our primary objective in collecting your information is to provide and improve the Service and to enable you to easily navigate and enjoy the Service. For example, To Play For may use your information to register your account, provide customer support, resolve disputes, collect fees, notify you of updates to the Service and advise you on To Play For news and offers.

Indirect data collection

When you use any of the To Play For Services, we may automatically collect and record certain information such as your hardware type, the version of your operating system (“OS”), your online activity, and your location (based on your Internet Protocol (“IP”) address). This information is useful to us for troubleshooting and helps us understand usage trends.

Additionally we collect and securely store all data you provide as part of a story experience. This includes responses to character questions in any story. This data is aggregated and made available to our team for analytics purposes to help improve the story experience.

Finally, we may use this information to optimise your user experience across both the mobile app and website, to communicate To Play For news and offers and changes to our terms of service and privacy policy.

Facebook and Apple Login

If you sign into the Service with Facebook or Apple Login, we may collect information that is available via your Facebook or Apple account or the Facebook or Apple API. This may include your email and your public profile. This information will be primarily used for user registration. It may also be used to provide customer support, resolve disputes, collect fees, notify you of updates to the Service and advise you on To Play For news and offers.


When you register to use our Service, we require that you provide us with your email address, a username and a name. The email address you provide in connection with a To Play For Service, will be retained by To Play For and we may use that email address to contact you about your experience with To Play For Services and, if you have opted in, to notify you about To Play For news and offers.

Email Newsletter

You may elect to sign up for the To Play For email newsletter, which will contain general company news and offers.


A cookie is a small data file that we transfer to your computer’s hard disk, generally to quickly identify a user’s computer and to “remember” things about the user’s visit, such as your preferences or a user name and password. The Service sends cookies to your computer when you access or view content of a To Play For Service. Information contained in a cookie may be linked to your personal information for purposes such as improving the Service we provide, tailoring recommendations to your interests, and making the Service easier to use. You can disable cookies at any time, although you may not be able to access or use features of the Service.

Disclosure of Your Data and Personal Information

To Play For does not share your personal information except as approved by you or as described below:

  • With your consent, for example, when you agree to us sharing your information with other third parties for their own marketing purposes subject to their separate privacy policies.
  • To Play For may engage other companies and individuals to perform services on our behalf. Examples of these services include sending e-mails to you.
  • We may release your information as permitted by law or when we believe that release is appropriate to comply with the law; enforce or apply our rights; or protect the rights, property, or safety of us or our users, or others. This includes exchanging information with other companies and organizations for fraud protection.
  • To Play For may share your information in connection with any bankruptcy, merger, sale of our assets, or a financing or acquisition of all or a portion of our business to another company.

Changing or Deleting Your Information

You may contact us regarding any questions or comments regarding this Privacy Policy by emailing us at If you completely delete all of your information, your account may become deactivated. You may opt-out of receiving promotional emails from us by following the instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as emails about your accounts or our on-going business relations.

How Long Do We Retain Your Information

We will retain your personal information only for the period necessary to fulfil the purposes for which the data was collected as outlined in this Privacy Policy, unless a longer retention period is required or allowed by law. In any case, the following periods will apply to the processing of your personal information for the purposes indicated below:

Data collected for the purposes of providing the Service to you is retained for the time of provision of the Service plus the length of any applicable statutory limitation period following the termination of the Service;

Data collected for the purpose of access to company marketing communications is retained for as long as necessary to fulfil the purposes we collected it for (e.g. to provide you with marketing communications). Should you decide to opt-out from receiving marketing communications, please note that we will be required to retain limited data in order for us to respect your opt-out and ensure that you do not receive marketing communications.

At the end of the retention period, your personal data will be deleted, anonymized or aggregated.


To Play For has put in place technical and organizational measures designed to secure your information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes. Also please note that email and messaging systems are not considered secure, so we discourage you from sending us personal information through these mediums.

International Data Storage

We store your personal information or data securely on servers in the EU and the U.S. If you are located in the U.S. or other regions with laws governing data collection and use that may differ from England and Wales law, please note that your personal information and data may be stored in a country and jurisdiction that may not have the same data protection laws as your jurisdiction, and you consent to the storage of your personal information and data as described in this Policy.

Your Data Protection rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request we complete the information you believe is incomplete.
  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact our data controller at

Contacting Us

If you have any questions about this Privacy Policy, please contact us at

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