ABOUTCharisma logo

Powering conversational characters that deeply immerse audiences

Charisma enables creators to build magical conversational experiences, with our unique combination of creative storytelling techniques and advanced artificial intelligence.

At Charisma, we believe that AI is a new toolkit for creatives. It can be used to inspire ideas, accelerate their development, and create new forms of entertainment.

To achieve our vision we read a lot, play a lot and watch a lot. We run Writers Rooms, co-author papers on the future of AI and storytelling, and partner with universities around the world to make sure our vision is well-founded and sustainable.

Our values are rooted in foundations of respect across creative and tech industries, in support for diverse voices and storytelling across the platform, and the belief that we are in the midst of a fantastic evolution of storytelling across all media.

Proud winner of the DigitalCatapult Responsible and Ethical Tech Pioneer Award

Our team is a hybrid of creative and tech skills and passions, constantly evolving our own thoughts and processes at the forefront of immersive storytelling.

In addition to our core team, we partner with our network of creative and technical production teams around the world to make sure the work we produce achieves the best possible results for our clients and audiences.

Charisma was founded in 2015 by Annette Parry, Ben Salili-James and Guy Gadney.

Join us — we’re hiring!